ESKO
APPLIANCES DIVISION
The appliances division was christened with the end customer in mind. We worked on the state of the art technology and used the available resources to come out with the niche products
Products
Ceiling & Table Fan
Induction Cooktop
Room Heater
Exclusive designing
The products have been designed and tested using the most modern techniques and equipment keeping the interests of the customer in mind. A methodical approach was the critical success factor.
Esko believes that the success of any project lies with the people who work for it. The Esko management provided all the resources needed to run the project.
Envisaging the product from concept to the design board, extensive market research to find out the product acceptability, a robust feedback and improvement mechanism and finaly a well set process of production, all contributed to the success of the home appliance division.
Some of techniques deployed are highlighted and explained in detail.
Team Management
The marketing, R&D, production and quality teams, all got together to ensure that the home appliances project is a success. The teams coordinated with each other in order to ensure that the timelines are met. The cross functional approach to find solutions worked wonders for the success of the project.
Time Management
The launching of any range of products is linked to the time to market. The Esko R&D team ran an exclusive time management linked master plan ensuring that the critical milestones are met.
Market Research
Our dedicated teams did extensive market research to find out the home appliances that were in demand. They also could establish what the customer was looking for in the home appliance of his choice.
User Testing
The success of any product launch is linked to its actul usage and feedback by the end user. Relentless effort was made in analysing sample seeding feedbacks and making the required changes till the time a marketable and customer acceptable product was developed.
Niche products
The product range has been designed keeping in mind the daily needs and seasonal requirements. Whether it is an effort to keep your kitchen running or ensuring that you work comfortably in the summers and winters, the product niche is there for you.
User Experience
The customers experience a uniqueness in the products. The economy of running and ease of control make it a desirable combination.